Photography
"A picture speaks a thousand words" - it's an old cliché but it's so true. Getting the best art director and photographer to create amazing photography can have a direct impact on sales. The best way to explain how important photography can be is by talking you through a case study...
We had begun a rebranding project for a holiday park in North Wales. We performed a review of their image bank and we advised them that there was a desperate need for a bank of around 15 new shots of the park and the facilities. With most of the marketing budget already allocated we had the tricky task of delivering great shots quickly and cheaply. Even more daunting was delivering great outdoor snaps of holiday homes in a month of terrible weather!
We rose to the occasion and quickly found a photographer with great experience in that sector. In record time we organised photography mood boards and a shot list that was practical, before arranging models, props and lighting equipment to shoot across 2 days. After the shoot, we performed post-production techniques to tint and edit the photos, bringing out the true magic of the park.
The results were fantastic; the outdoor shots were transformed from dreary grey days to images that could have graced the pages of a California holiday brochure. The hero composition was of two couples enjoying a drink on the lodge decking, sipping Champagne while taking in the sea views. The images were used in all online and offline literature and advertising. That summer the park broke its all time sales record and the photography played a fundamental part.
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