Service / Branding / Logo Design

Logo Design

Discovering the essence of your business is an integral part of creating a successful brand. That’s why we like to get right beneath the surface of your business and discover what makes you and your customers tick.

Your brand lives in every touchpoint of your business, including stationery, website, advertising, uniform and search engine results. It even lives in some things that we can make you aware of but not change like staff behaviour or quality of product. At the touchpoints in which we can help, we can create brand communications that are designed to strategically engage your customers and make a dramatic difference to your bottom line.

A good logo is still an integral part of your brand and we aim to create the perfect logo which embodies all the key ingredients of your business in a distinctive, recognisable way. Our team of designers will present a range of ideas along with the research which led to them, so you, the client, can be involved and understand the process and thinking behind the visuals. From initial feedback, refinements are made and the final design is signed off by the client. Final versions of the logo artwork are then created in RGB for digital use. Pantone CMYK and Spot colours are also referenced for printed media.

Once a logo is selected we can then continue to expand the brand elements further.  We can determine colour, graphic devices, photography style and tone of voice that can be used on touchpoints. This information and set of guides can then be assembled into a “Brand Guideliness document”, ensuring your company is strategically positioned to attract your target customers.