iPhone & Android apps
What are these Apps all about? Does your company really need one? What would your customers do with an App? If you are looking into an App, then these are probably the kind of questions you are asking yourself. Let us help with the answers.
What are Apps?
App is short for application, but it's really just a name for a small piece of software that sits on your mobile phone and allows you to interact with an organisation. Good examples are shop front interfaces from companies such as Next or Debenhams, service interfaces like Google Maps or Stikinotes, and the most successful application, the Facebook App, which gives you access to your Facebook account and allows you to interact with friends in most of the ways you would on their website.
The reality of Apps is that we can create them to do almost anything that you can think of.
Does your company really need an App?
There are many reasons why having a mobile presence could be a good investment. If your existing customers access your services on their mobile devices, you can provide them with instant, up-to-date information. In addition, by joining the App market, you're increasing your online presence to a rapidly expanding group of users.
For certain services it's often easier to use an App than trying to navigate websites from a mobile browser. By tapping into the core features of a mobile device, you bring a familiar experience to your users, making it easier to access the information they need. You can also offer additional functionality on an App that might otherwise not be available on a standard website, such as location-based features.
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