Email Marketing
Printed leaflets and flyers have been around for years as they remain an effective form of marketing and it's likely that they will be around for many years to come. However, the birth of internet and email marketing has opened up a whole new way of marketing to your customers. You no longer need to post out physical letters to deliver your message. Quality email marketing can be sent instantly.
The benefits
The benefits to such an approach are numerous. For one thing, the physical sending costs are much lower, allowing you to target a much higher number of people cost effectively. Additionally, you aren't tied to the delays of the postal system, so if you have an event coming up in a matter of days you can get your email marketing out fast. Response rates are also high compared to many of the traditional forms of marketing, with an average of 25%. It's a green form of marketing too, saving on paper and transportation.
What makes this Manchester email marketing company different?
It is of course quite simple to just send out a marketing email to a lot of people. It's doing it effectively that makes all the difference and this is what sets us apart in Manchester. At Ahoy, we work to make all email marketing campaigns as effective as possible. Our team of designers will set to work to produce the look and feel which best matches your brand and delivers your message with impact. This is then passed to the in-house email marketing team, which goes to great lengths to ensure the email marketing campaign will display the best across the multitude of different email programs and providers out there. Additionally, they perform multiple checks and can provide advice to minimise the chances of your message being inadvertently blocked as spam, a vital step often missed by many other email marketing agencies in Manchester. As a result we are averaging 40-50% open rates in our email marketing campaigns.
The proof is in the pudding
After sending an email marketing campaign, a detailed list of statistics can be viewed on every email delivered. This allows you to see where customers respond positively, or, indeed, where they respond negatively. It's something which can often be hard to gauge with traditional marketing techniques but the email marketing results are an invaluable tool for planning and considering future campaigns.
WANT TO SAY HELLO?
Feel free to call with a million questions or why not pop in for a brew and a chat?
Call 0161 975 5922
Email hello@ahoycreative.co.uk