Service / Branding / Branding Guidelines

Branding Guidelines

Although at first, brand guidelines can feel a little trivial with pages of rules regarding the logo, colour palettes, typography and tone of voice, they play an important role in maintaining a high level of consistency. A set of brand guidelines ensures that your image is immediately recognisable in all forms of media and represented accurately. It's a comprehensive set of standards that help deliver and maintain a clearly defined brand identity - it's your "style bible".

Strength and longevity relies on consistency, and brand guidelines are vital in allowing your brand to perform at its best. Brand consistency will ensure that you build a strong brand that is easily recognised, remembered, and trusted by your customers. This helps avoids any confusion and builds customer confidence and brands affinity.

Implementation [of your logo] is equally as important as the logo itself. A great logo applied poorly can amount to a wasted opportunity. Brand Guidelines are particularly valuable in helping everybody in your team understand why your brand should be represented a certain way, and provide them with guidance in applying it. People producing material with your logo on it will know exactly what they have to do, what colours to use, and how to lay it out.

We can create and supply a framework of tools, templates and instructions that indicate how to apply your brand across any material or media, creating a brand which is consistent, professional and immediately recognisable. However, we think it's important to leave enough room for interpretation and not to restrict creativity. Brand guidelines need to be specific enough to uphold the values, yet flexible enough not to stifle creative opportunity.

Brand guidelines can be a fantastic tool for motivating both customers and employees to share in your company's vision and ethos. If your company has brand guidelines, use them. If not then give us a call.