Client:World At Your Feet
Sector:Education, Sport,
Services Used:Identity, Brochure Sites & Microsites
Website:www.wayfsoccer.com/
Brief:
World At Your Feet are an international soccer academy, aimed at developing the skills of young football talent. Despite having high class courses, their brand looked very dated. WAYF wanted to retain the feel of their old identity but take a giant leap forward.
Solution:
We rearranged and redrew the main logo and developed a new font that would engage with students and parents that are used to seeing very modern and cutting edge sports brands. We kept the gold colour and wreath to hark back to more traditional style football trophies and emblems. The result is a logo that has the perfect mix of traditional and contemporary styling.