Client:Vanquish House
Sector:Business & Finance,
Services Used:Identity, Brochure Sites & Microsites
Website:www.vanquishhouse.co.uk/
Brief:
Vanquish House work with a wide range of large organisations offering business consultations and financial advice. Their main strength is their wealth of contacts and their ability to facilitate profitable collaboration. They required a brand identity and website that would reflect their business activities, client base and aspirations. The brand needed to have a trusting and empowering identity even from the first glance of the business card.
Solution:
We helped create a powerful and trustworthy appearance to the identity by using a classical uppercase font. We extended the Q to make to make it look like it was supporting the U, echoing the nature of the service. The use of a black background again helped with the confident and dominant look.
Their website was not needed to generate new business but they did need an online presence that would reflect their high standards and support their networking activities. Although only a simple 5-page website, the final design epitomised the atmosphere of Vanquish House and the gravity of their offering.