Portfolio / The Thrifty Shopper

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Client:The Thrifty Shopper

Sector:Food & Drink,

Services Used:CMS Websites, Identity

Brief:

The Thrifty Shopper wanted a brand that had a little humour for their online shopping portal. They wanted an identity that would be truly unique and could be rolled out across sub-brands.



Solution:

We created Thrifty who was half duck and half wallet. He was then used further in other channels which depicted him having a pint for homebrew and in a chef's hat for cooking etc