Client:Early Years Vouchers
Sector:Business & Finance,
Services Used:Identity, Brochure Sites & Microsites
Website:www.childcare-vouchers.net/
Brief:
Early Years Vouchers started off as a small childcare voucher scheme business but their high level of service and dedication to their customers helped them grow quickly. They needed an identity that would communicate well to both employers and parents.
Solution:
Despite its name the vouchers scheme could be used for children of all ages. We developed a logo that depicted colourful silhouettes of children from 0-16 years of age. We used a logotype that had the right visual balance of 'corporate yet friendly'. The use of a handwritten font for the tagline helped reinforce the personal touch of their business.