Client:Benuu
Sector:Health & Beauty,
Services Used:Identity, Brochure Sites & Microsites
Website:www.benuu.co.uk/
Brief:
Benuu offer women a revolutionary new way to loose weight and tone up using protein based shakes, bars and shots. Benuu everything for a brand-new business; identity, website, packaging and marketing materials. The branding had to communicate to a female audience in a way which was proactive and positive about weight-loss. They then required an engaging and visually appeal e-commerce solution to promote and sell their new range of protein products.
Solution:
We created a contemporary logo with a vibrant colour pallet to appeal to women and the health & fitness market. Silhouettes of women exercising were incorporated into the visual style of the brand and were used predominately throughout the packaging and website.
The website we designed and built is simple to navigate with a strong visual style which has proven to be a great success.
Wire frames and navigation solutions were generated before the site went into design. Once signed off, the site was designed and built using a combination of development technologies which include .Net, SQL and Flash. Novel and engaging web tools were designed and developed to help the audience engage with the brand and its products. Dietary calculators, timetables and interactive eating planners have all helped Benuu achieve success both online and offline.