Portfolio / ASE

Client:ASE plc

Sector:Business & Finance,

Services Used:CMS Websites, Identity

Website:www.ase-global.com/

Brief:

When ASE and sister company Trevor Jones merged they needed to unify under one main name and identity. Both companies were well-known both nationwide and internationally, so they needed a strategic approach to the rebrand.

Solution:

We decided to keep the green rectangle and orange bar from both the old logos for recognition but build out the identity and give it a more premium feel, which would reflect the qualities of ASE's service. We layered the logo to look like brushed steel letters sat on polished coloured glass. The words "incorporating Trevor Jones" were strategically phased out over a period of time.