Before we came along Signatures Restaurant was North Wales'
best kept secret. A little too hush hush for our liking.
It's a good job we’re no good at keeping quiet.
A sophisticated, luxurious brand was developed and distributed throughout
all channels of media. On average, the Signatures site receives over 1000
visitors a month, with only a 20% bounce back rate*.
The average user spends 74% more time on this website than any other in
the industry and an incredible 48% of visitors return every month.
*What's a bounce back rate? This is when a visitor lands on the homepage and
then leaves. The lower this number, the better. The average bounce back rate for
similar sites in the industry is 41.5%. Average number of visitors calculated
from June - September 2009. All statistics gathered from Google analytics.
Strong advertising campaigns in two local newspapers (with a
combined average readership of 46,072) helped to raise Signatures' profile.
Each piece of marketing is monitored for its effectiveness using
our very own call tracking software. This way clients could clearly
see their ROI, and we could see where improvements could be made.
After a series of press releases the restaurant was finally reviewed
and rewarded with a full page glowing editorial and critic quotes to die for.
*Statistics from AdInsight
To ensure customer loyalty, visitors can join the offers list
online and receive special discounts via post and weekly ecasts.
300 people join the mailing list every month.
Signatures' ecast campaigns average a 46% click-through rate.
Figures based over a 12-month period consisting of 2 ecasts per month.
Thanks to some great SEM there were 801 online searches for Signatures
Restaurant and Signatures Conwy made in January 2010 alone.
Statistics gathered from Google analytics
"I can't believe how good the website looks, it really sets the tone for
the 'Signatures Experience' - we're fully booked every weekend. You and your team
have done an excellent job, many thanks."
J. Williams, Executive Chef