A leading global manufacturer of recycled wet wipes needed a visionary presentation to accompany their visionary product.
The final result would be screened at an awards ceremony in the States alongside some very tough competition.
We like a little competition.
By using a mixture of hand drawn illustration and isolated photography, we created an honest
simplistic style to represent the Rockline brand and its eco-friendly product.
Completely fresh and unlike anything before, Rockline felt apprehensive. After gentle reassurance they trusted our direction, understanding
the importance of projecting a bold and incongruous image amongst conventional competitors.
A script that was developed between ahoy and the Rockline Sales Director,
was subsequently combined with the animation and timed to perfection.
In record time it winged its way over to the US for approval.
And the award goes to...
...Rockline!
"Thanks to you and the team. We won our industry award beating Proctor &
Gamble and other such giants - thanks mainly to the entertaining and professional
job you guys did on the presentation".
L. Crosbie, EU Sales Director