After a complete refurbishment in 2007, Aberconwy Resort and Spa became a holiday park like no other in North Wales.

All they needed was the image to match.

After an in-depth review of the existing brand and a conversation with their customers we had a clear idea of what was required from the rebrand.

An identity was developed that would encompass the premium holidaying experience, yet retain the welcoming, relaxing, family run reputation it already held.

Working closely with our photographer, a library of images was created, capturing the beauty of Aberconwy from every angle. We later used these within the marketing to inspire staff and seduce potential holiday home buyers.

To gain a true insight to Aberconwy, we asked our copywriter to pack his bags and experience the resort lifestyle first hand. He was in North Wales before you could say "paid holiday"

The result? A dazzling 4-page advertorial in Cheshire Life magazine and an impressive increase in sales over the summer.

"Despite a strong global recession, the rebrand and the summer campaign was an astonishing success with a record increase in direct sales."

David Houghton, Partner