To Flash or not to Flash?
Flash started its life as a little known drawing and animation application called Futuresplash Animator in 1996. Since then, Macromedia took over, Adobe then stole the reigns from Macromedia and Flash has evolved in to the feature rich, multimedia development framework we all know and love.
Flash became widely popular in the late 90's, around the launch of version 3. Since then, we have witnessed many different applications of Flash - the technology has been embraced by pioneers of web development and experimental web artists alike. As Flash penetration rates have increased over the years, Flash has played a major role in shaping the way we use multimedia on the Web.
But just when should Flash be used? We have seen some great uses of Flash over the years, but there is another, darker side of Flash. When used correctly, Flash can really add an extra dimension to a website. Used incorrectly, it becomes obtrusive and can alienate your visitors.
It has to be said, designers are cleaning up their act when it comes to the use of Flash and the Web is most certainly a better place since the dark ages of the early 2000's - but what Flash mistakes should we be avoiding?
1. The 100% Flash Website
Websites built entirely in Flash really have to be at the top of the list. Although search engines are improving their methods of indexing content in Flash websites, they are still by and large a long way from perfecting it. Search engine issues aside, Flash sites (esp those relying on large amounts of dynamic data) are a long way from Standards Compliant XHTML sites in terms of accessibility.
2. Flash-only navigation
Users have their own browsing habits, their own way of navigating their way around the Web. I am a great fan of tabbed browsing, and will often open pages in a new tab so I can keep my place. I also like to use the status bar to see where I am going, and I like to add bookmarks by right-clicking on a link. This functionality is provided by my browser, but not supported by Flash. If you force the user to change their browsing habits, you may be forcing your visitors off your site.
3. Flash Intro Screens
Flash intro screens had their day in the early 2000's, but even in 2009 we are still seeing flash intro pages. Worryingly enough, we are still seeing them in our industry - web designers, you should know better!
Nothing stops a search engine in its tracks like a Flash into screen. Users aren't too keen on them either; 80% of users 'hated' Flash intros even in 2003 (Source: Marketing Sherpa). Why give your users a reason to press the back button before they have even seen your site?
Just the beginning
This is just the tip of the iceberg and there are many factors to be considered when making the decision to use Flash. Don't get me wrong - we love Flash - if Flash can be used appropriately to communicate your message without alienating your users, then go for it.
Posted By: Ciaron
23 January 2009