New website for holiday home park in Wales
Above: Screen shot from the new website
This week we launched a new website for Aberconwy Resort & Spa. Its been a long project which has benefited from a range of our creative services; strategy, branding, art direction, photography, copywriting, design, development and a bit of magic.
It was a refreshing website to work on as it was produced entirely in Flash. Despite educating the Aberconwy directors - on why an entirely Flash website would not be good for search engine ranking - they decided to still go ahead. A website that would communicate the park values in the most engaging way would be the better option and would increase sales. What good is traffic if the website is not 110% (now thats my type of client).
We were left to tackle everything including site map and content. The client put a lot of faith in Ahoy requesting "show it me when its done". Puzzled, shocked, proud; I went through a range of 'emotions' as this type of creative and strategic freedom is very rare. The client did not see it until it was built. When all the hard work was done the client was over the moon and his trust in us paid off.
The park is years ahead of other parks in terms of landscaping, facilities and service so we looked at world class hotels for inspiration rather than other caravan parks (Ken will kill me for saying the C word). The homes and news section can be updated by Aberconwy staff using the Ahoy content management system which talks to the front end Flash website. The website was built for higher resolution monitors as research showed a high proportion of the target audience used them. The design is focused around simple panels over the top of scalable photograph backgrounds. We are also working on a blog (to help with SEO) plus a simple mobile version of the website to give contact information and directions for people searching for last minute contact information on the fly.
Its early days but with the initial customer testing that we have carried out the feedback has been even better than expected. Take a peek, you may well be tempted to visit and buy a holiday home in Wales.
Posted By: Mark
01 July 2010