New website design for Away with the Kids
Away with the kids website design
We have just completed a redesign of the Away with the Kids website. AWTK are an online travel directory for families and specialise in child friendly holidays. The first version of the website was a huge success in terms of consumer demand but the feedback on the design and brand was poor which lead to the redesign. Although AWTK had a very tight budget we were determined to create a website that positioned AWTK as a credible resource for parents and valuable directory for accommodation owners.
We gave the logo a facelift and revisited the brand colours. The website needed an injection of fun and positivity which has been received incredibly well by existing customers. A new interactive map has been developed for the home page and 'Days out' and 'places to eat' sections have been added. The website can be updated by AWTK staff and listed business through an easy to use and robust content management system.
We have optimised the website for Google and the website is getting good results from a range of search terms including 'child friendly holidays' with an impressive first page Google position out of a possible 1.1 million results. AWTK can update search engine data themselves helping keep ongoing SEO costs at a minimum.
The website is now being rolled out with franchisees across other complimentary niche areas to the business and we are working with business owners Joanne and Helen on further improvements and additions to the website and brand.
You can view the website here child friendly holidays
Posted By: Mark
27 April 2010