Introduction to Search Engines and Optimising Websites
‘What the devil are you talking about, with all this SEO this, and SEO that?' you may ask. Well, are you sitting comfortably, then we shall begin...
Search Engine Optimisation
Search engine optimisation (SEO) is vital in helping websites rank well in competitive search engine results. Search engines, such as Google, MSN, Yahoo and Ask dominate the processing of online traffic like never before. That's why it's a good idea to make every effort to be 'search engine friendly'.
Search engine optimisation provides a dynamic framework of on- and off-site analysis to promote your site in search engine results. This is primarily focussed on promoting site accessibility to both search engine bots and visitors, highlighting content relevancy and the website's popularity on the Internet. Search engine optimisation promotes longevity in search results as opposed to some other forms of online marketing, such as pay-per-click forms of online advertising.
Bourn search engine optimisation is:
- an art and a science
- ethical and analytical
- an on-going process
- successful
Bourn search engine optimisation is not:
- lazy, unethical, unwanted
- a tick-box exercise
- impolite or magical!
Search Engine Marketing
More than organic search engine optimisation, search engine marketing (SEM) also includes the full spectrum of online marketing opportunities around search engines, including pay-per-click advertising (PPC) campaigns, affiliate marketing and content network advertising. SEM takes a more comprehensive view of SEO by incorporating other relevant methods to market a website using search engines.
Search engine optimisation and marketing can help your website reach it's full potential. Bourn Design provide experienced and friendly SEO services in Stockport and Manchester, and are always happy to help.
Posted By: Ben
14 July 2008