Blackhat in the mainstream media at last
We're often warning people of the dangers of Black Hat SEO (traditionally spotted a mile off with tactics such as inappropriate keyword spamming spamming spamming keyword) both on this blog, and on the phone when someone has been guaranteed a number one position by someone who works for Google (we get the same calls ourselves).
For anyone still in doubt of how these quick 'guaranteed' campaigns can backfire badly though, spotted on the rounds today was the following news article:-
http://news.bbc.co.uk/1/hi/uk/8116869.stm
Yes, the latest internet social-networking trend Twitter has introduced a new potential avenue of abuse for Black Hat marketers, namely with the use of their own hashtags for tagging and linking people to theoretically appropriate content. Whilst the fact this is readily abused isn't surprising, it's certainly surprising for such a topic to make it into the mainstream media.
Somehow, I'm not surprised Habitat would rather not name the company involved in their marketing...
Posted By: Terence
24 June 2009