New logo For Manchester based Girl Power
In an industry that's normally dominated by men, it's nice to see female entrepreneurs making a stand. Girl Power specialise in previously male-dominated trades such as plumbing, carpentry, tiling, plastering, electrics and decorating.
Bourn were approached to kick-start the Girl Power brand with the logo design. It was a very challenging brief to say the least - the imagery of the subject is somewhat poles apart - we needed to communicate a feminine touch within a sector that's known for being industrious and robust.
The logo was inspired by the Hindu goddesses Durga. The Great Goddess Durga is said to be exquisitely beautiful with ten powerful hands, lush hair with beautiful curls, three lotus shaped eyes and a red-golden glow from her skin.
Sparing the lotus shaped eyes we decided to go with a non abstract depiction of a woman. We revisited the logo many times changing the hair, footwear, and silhouette of the legs and breast, to get the balance of the female form but still feel rugged and express strength.
We will be working on a campaign over the coming months so watch this space.
Posted By: Mark
29 August 2008