Low Impact / High Impact advertising
Most businesses these days are concerned about their carbon footprint and the impact their service has on the environment. Here’s a few creative ways of advertising without it ‘costing the earth’ so to speak.
London based design agency KentLyons created a wonderfully eye-catching advertising campaign for ‘Get London Reading’, using a beautifully simple technique called ‘clean advertising’ - a process which includes intricate laser cut stencils and some clever cleaning equipment. The stencil art of various book quotes was laid throughout the streets of london along with the Get London Reading logo to encourage Londoners to make more time for reading. And it did the trick. People stopped in the street and took the time to read. Clean advertising lasts anything from 2 to 20 weeks, is completely legal, incredibly versatile and highly targetable.
There’s many other forms of low impact/high impact advertising. Howies have creative a great sand imprint to advertise their summer catalogue. Curb advertise themselves as ‘the natural media company’ and have some great new ways to promote business and events with minimal environmental impact, including solar art, snow tagging and rake ads. Take a look at what they can do here. It’s pretty impressive!
Posted By: Matthew
03 June 2009