Augmented (hyper)Reality
Augmented Hyper Reality
We're consistently seeing
more ways in which the built environment is being merged with the digital world
and media space. Augmented Reality is certainly something that will only become
more powerful and innovative as time goes on. There are many ways in which
advertisers can utilise this new digital space, in some cases it can seem quite
a scary thing.
Keiichi Matsuda has created this short film, giving us a glimpse into
the possible and quite scary Augmented (hyper)Reality future! I'm not sure I'd enjoy
walking in to my kitchen and being presented with this, but nevertheless, it’s
a great video with some brilliant 3d motion.
http://vimeo.com/8569187
Posted By: Jason
10 October 2011