Wiping the floor with the competition
We were recently approached by Rockline industries to design a 7 minute presentation for a industry competition out in the U.S. Rockline use a unique technique to produce 75% cotton wet wipes using excess trim from t-shirts which would normally be sent to landfill. This visionary new process helps to reduce landfill, lower carbon footprint, adds value and improves the lifestyle of the customer.
After an initial meeting to discuss the brief and the purpose of the of the visuals, we set to work on developing a storyboard and animating the project using After Effects. With a tight deadline hanging over the Christmas period, and the tedious practice of animating, the designers in the studio had their work cut out. We managed to pull it out the bag though and received this email from Lorraine at Rockline on Monday morning.
“Thanks to you and the team. We won our industry award beating P+G and other such giants. Thanks mainly to the entertaining and professional job you guys did on the presentation.”?
It’s a great arriving to work on a grey Monday morning and finding that in your inbox.
Posted By: Matthew
26 January 2010