The Importance of Brand Guidelines
When establishing a brand it is important to develop brand guidelines - otherwise known as “The rule book” or "The Brand Bible". The book of guides is used to educate, reinforce and motivate anyone involved in the building and maintenance of the brand. It’s vital in establishing and strengthening brand culture (or the brand’s “personality”). Brand guidelines also help reinforce a high level of consistency throughout all forms of media. Without them, your brand can look weak and messy, and not a brand at all.
Brand guidelines come in many different forms and focus on a number of elements involved in building a brand - such as vision, identity, strategy, values, writing and design style etc.
Brand guidelines don’t have to be boring - they can communicate the brands personality through the book itself. A great example of this are the Skype brand guidelines - fun, friendly and informal from cover to cover. Have a flick through it here.
Posted By: Matthew
06 October 2009