Childhood Dreams
The whole ahoy team took some time out at lunchtime to watch the latest episode of BBC 1’s High Street Dreams.
For those who may not have seen it it’s a great program in which two entrepreneurs Jo Malone and Nick Leslau help budding new companies get their products ready to pitch to one of their key markets players.
The episode was aimed at children’s products and featured an adventure outdoor ‘Den kit’ and a kid’s healthy drink called Nutriyum.
What was interesting was seeing the processes a business goes through with a new product and how important it was for any new products to be exposed to some market testing. The program showed the drink product needed to change the key ingredients, the bottle shape and even the overall product branding in order for it to appeal to the right target audience.
It has really helped educate juniors on our team to the importance of market research, consumer testing and the need for differentiation within a competitive market.
Take a look at the most recent episode here or visit the BBC iplayer.
Posted By: Cate
19 May 2010