Blog
ahoy welcomes their newest member......
Spot the person who has been on holiday!
Name: Chloe Baker
Position: Account Manager
What attracted you to work for ahoy?
Ahoys' positive attitude to growth and development into new and interesting areas of digital and new media presented an exciting opportunity for me to expand my knowledge of a growing industry.
Ahoy have a passion and enthusiasm for good design and effective strategy that delivers results.
What are you looking forward to working on?
I am looking forward to gaining a solid understand of the digital side of Ahoy, and combining this with effective marketing strategy to create really effective campaigns.
Your previous experience?
I graduated in 2008, University of Teesside, Creative Advertising and Promotions BA (hons) 1st.
Since graduation I have been working as an account manger at an integrated, Manchester based agency. During this time I have been exposed to a wide range of different projects and media. I have also had the opportunity to work with a range of commercial and public sector clients including: The NWDA, The Environment Agency, Visit Chester and Cheshire, Orbit Property, Science in Sport, 20:20 Mobile and the NHS (Change4Life, Our Life, Smoke-free Northwest).
What else should we know about you?
I have a pet rabbit called Sasquatch- he has big feet.
Posted By: Cate
20 July 2010
How Do: Aberconwy with Ahoy
Last week, Mark posted a blog announcing the launch of the new Flash website for holiday home park Aberconwy. It was picked up by How-Do, a website offering news and opinions on all aspects of media in the North West.
We're all very proud of how the finished website turned out - it's nice to see it featured on a well known site like How-Do, in addition to the excellent customer feedback we've received.
You can read the review here (opens in a new window).
Posted By: Dan
09 July 2010
Who wouldnt want the world at their feet....
We present to you the ‘World at your feet'
Quite literally!
Ahoy have recently developed new branding and website for the international soccer academy World At Your Feet'.
We were involved in revamping the previous logo to make it a lot clearer and redesigning the entire website. We felt there were a lot more than could be done with the website and have added in a lot of interactive features to make the website attractive and modern.
The aim of the new website was to generate more interest and enquiries to the website and to give the course information in a manageable and interesting way.
The Drum recently picked up story and the link can be found by clicking http://www.thedrum.co.uk/news/2010/06/28/14462-ahoy-develops-new-branding-and-site-for-world-at-your-feet/
Posted By: Cate
08 July 2010
Fonts - A ballet production
I've seen people come up with some creative ways of producing fonts in the past, such as by scanning in handwriting, or by taking photos of items arranged into letters, but this one linked to me recently seemed to take it one stage further.
A group have created a font known as Ligne, based upon motion tracking of ballet dancers forming the letters. Perhaps a longwinded way to come up with only 26 letters, and I certainly won't be donning the tutu anytime soon to try and replicate it (the rest of the guys in the studio will be disappointed!), but it definitely makes for some beautiful videos to accompany the whole project.
Find out more at http://www.balletfont.com.
Posted By: Terence
07 July 2010
New website for holiday home park in Wales
Above: Screen shot from the new website
This week we launched a new website for Aberconwy Resort & Spa. Its been a long project which has benefited from a range of our creative services; strategy, branding, art direction, photography, copywriting, design, development and a bit of magic.
It was a refreshing website to work on as it was produced entirely in Flash. Despite educating the Aberconwy directors - on why an entirely Flash website would not be good for search engine ranking - they decided to still go ahead. A website that would communicate the park values in the most engaging way would be the better option and would increase sales. What good is traffic if the website is not 110% (now thats my type of client).
We were left to tackle everything including site map and content. The client put a lot of faith in Ahoy requesting "show it me when its done". Puzzled, shocked, proud; I went through a range of 'emotions' as this type of creative and strategic freedom is very rare. The client did not see it until it was built. When all the hard work was done the client was over the moon and his trust in us paid off.
The park is years ahead of other parks in terms of landscaping, facilities and service so we looked at world class hotels for inspiration rather than other caravan parks (Ken will kill me for saying the C word). The homes and news section can be updated by Aberconwy staff using the Ahoy content management system which talks to the front end Flash website. The website was built for higher resolution monitors as research showed a high proportion of the target audience used them. The design is focused around simple panels over the top of scalable photograph backgrounds. We are also working on a blog (to help with SEO) plus a simple mobile version of the website to give contact information and directions for people searching for last minute contact information on the fly.
Its early days but with the initial customer testing that we have carried out the feedback has been even better than expected. Take a peek, you may well be tempted to visit and buy a holiday home in Wales.
Posted By: Mark
01 July 2010